Market share for DTNA’s brands totaled 41.2% of the market in U.S.
#Umsatz daimler 2014 manual
Detroit powertrain components, including the new Detroit DT12 Automated Manual transmission and Detroit Axles, can provide additional benefits that further contribute to the truck’s reliability, durability and performance. Powered by the newly designed DetroitDD15 engine, the Cascadia Evolution features aerodynamic and efficiency improvements that deliver up to an additional 7% improvement in fuel economy over an EPA 2010-compliant Cascadia, and up to 5% improvement in fuel efficiency over the 2013 Cascadia with first-generation aerodynamic enhancements. The 2014 Cascadia Evolution is nearing 20,000 orders since the model’s start of production in March 2013. MD: The successes are due to the products. Can you provide insight into why this is so and comment on the role that Daimler Truck Financial has played in supporting the success of the brand? MONITOR: The Freightliner brand is typically the market share leader in Class 8 retail truck sales each year. We expect sales and share to be primarily driven by fleets seeking solutions that rely on improved total cost of ownership, and we anticipate the continued success of our market penetration to be bolstered by the expedited customer adoption of our industry-leading Freightliner Cascadia Evolution. MD: Daimler Trucks North America (DTNA) anticipates an approximately flat market with slight upside potential in 2014 for U.S.
#Umsatz daimler 2014 drivers
MONITOR: Now that we are in Q3/13, what would you say is Daimler’s outlook for the trucking industry in 2014, and what are some of the key drivers that will impact the ultimate outcome? A perfect example is the Freightliner Cascadia Evolution, which has received rave reviews and acceptance in the marketplace since its launch earlier this year. It is true initial vehicle prices have contributed to this delay however, customers who recognize the critical importance of total cost of ownership over initial price have commenced investing in new vehicles that have a proven ability to reduce costs over time.
However, despite the strength of the present positive economic barometers, fleet age continues to increase as customers delay acquisition of new vehicles. Martin Daum: Current economic factors support a healthy trucking industry.
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